This is a big change from his previous organizations – Casino Del Sol in Tucson and Sandia Casino in Albuquerque – where he had the luxury of a permanent outdoor amphitheater with a robust concert series. At press time, he’s had his trial run with War and special guest Paul Rodriguez, and followed the next week with Dwight Yoakam, and is now building up to a larger concert July 4 with Trace Atkins. Steve has created a new 2019 concert series at Rolling Hills Casino, and has constructed a temporary outdoor amphitheater. Adding to our discussion is Rojelio Morales, Interim Marketing Director, Tachi Palace Hotel & Casino, in Central California, who is very-hands on with their indoor and seasonal outdoor events (thanks to his training from Tachi Palace 's Entertainment Manager, Mary Moon).
Recently, I chatted with two longtime industry experts, Steve Neely, General Manager, Rolling Hills Casino Resort in Northern California, and Kell Houston, Entertainment Buyer and President of Houston Productions.
But whoa, Nellie! The pros will tell you that a successful outdoor concert series is not as simple as setting a stage and having guests bring blankets and folding chairs to sit on the lawn under a summer sky.
